tvb.com

 
 
   
tvb.com
 
電視廣播有限公司
Digital Marketing Executive

Social Media Management
( Ref: BBCL/2022/0503 )

- Formulate and implement social media initiatives and
campaigns to enhance brand presence and drive fans
acquisition and engagements
- Execute & optimise paid advertising campaigns across
different channels to ensure efficient spending of budget,
including but not limited to Facebook Ad Manager,
and Google Ads, etc.
- Optimize performance and extract insight from data
and monitoring tools to ensure the highest ROIs
- Work closely with in-house stakeholders, including
production, programme and business development team,
etc. to achieve business and marketing KPI
- Be responsible for monthly performance analytics and
ad hoc projects

- Degree holder preferably in in Marketing, Creative Meida,
Communications, or related discipline
- 1 year's experience in marketing, digital marketing or media
will be preferred
- Strong analytical skills, data-driven thinking, best practices
in online marketing and measurement
- Excellent communication and problem solving skills
- Good command of both written and spoken English and
Chinese
- Candidate with more experience will be considered for
Senior Digital Marketing Executive

刊登日期 2022/05/24

mailto