tvb.com

 
 
   
tvb.com
 
電視廣播有限公司
Business Analyst

內容發展
( Ref: TVE654/0215 )

Responsibilities:

- Transform data into insightful and easy-to-interpret marketing action
- Collaborate with channel-specific marketing teammates to identify areas for growth on content blogging, email, social media etc.
- Test and optimize marketing tactics for customer acquisition (e.g. online advertising, direct mail, out of home, affiliate) and conversion rate optimization
- Develop and implement front-end web code where appropriate to launch interactive tools and apps to help marketing teams achieving goals
- Conduct and present competitive analyses and market research
- Propose creative new projects, from building tools and apps that attract prospects and convert leads to testing new approaches to capturing existing demand
- Analyze, recommend and lead the implementation of improvement initiatives
- Keep abreast with the latest trends and changes in UI/UX and digital marketing
- Develop a strong understanding of products, customers and buyer’s journey
 
Requirements:

- Degree in Business Information System / Electronic / Computer Engineering / Computer Studies or relevant disciplines
- At least 2 years’ relevant experience preferably of digital marketing tactics, including Facebook/Google Ad, social media advertising, email marketing, content marketing, online display media etc.
- Proven track record of managing all aspects of a successful product throughout its lifecycle     
- Hands-on experience with web analytics and A/B testing tools and CRM Automation tools
- In-depth knowledge of SEO factors and key algorithm updates
- Applicable knowledge of HTML5, CSS3, JavaScript, and jQuery
- Domain expertise in UI/UX best practices
- Outstanding analytical and problem-solving skills, high standards of excellence and attention to details

刊登日期 2022/02/25

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