tvb.com

 
 
   
tvb.com
 
電視廣播有限公司
Digital Marketing Manager / Assistant Digital Marketing Manager

Marketing
( Ref: TVI541/0629 )

Responsibilities:

• Drives viewership on our YouTube channels and website/apps to meet revenue goal
• Formulate marketing plans to promote our YouTube channels and website/apps through SEO, SEM, social media, digital advertising and other digital marketing channels
• Lead local & overseas teams for executing marketing plans
• Track, analyze and report on key opportunities for YouTube channel and website/apps growth and optimization
• Assist in video pre-production research and conceptualizing ideas
• Plan video production for channel promotion, YouTube live, program highlights and other YouTube video content production
• Perform data analysis for our YouTube channels and produce monthly reports
• Work with supporting teams and vendors to launch marketing campaigns


Requirements:

• Degree holder preferably in Marketing, Creative Media, Communications, or related discipline
• At least 5 years' working experience in marketing, digital marketing, digital media or media
• Hands-on experience and knowledge with SEO, Google Analytics, Google Ads and Facebook Ads
• Strong analytical skills, data-driven thinking, best practices in online marketing and measurement
• Proactive, independent, and able to work under pressure
• Excellent communication and problem-solving skills
• Good command of both written and spoken English and Chinese
• Candidate with less experience will be considered as Assistant Digital Marketing Manager

刊登日期 2022/06/29

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